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Continuing from Part 1, here are more traps that can derail your small business:
- Viewing marketing as an expense, not an investment – Without marketing, you’re relying on hope, and hope isn’t a strategy.
- Lacking a Unique Selling Position (USP) – Stand out by defining what makes your business irreplaceable.
- Expanding too fast without systems – Growth without infrastructure (CRM, POS, inventory management) can lead to failure.
- Trying to do it all – Delegate tasks so you can focus on sales and cash management.
- Ignoring burnout & not celebrating wins – Pace yourself and acknowledge milestones.
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