Strategic Outcome #1: LEADERSHIP
Strengthen the Chamber's reputation as a developer of emerging leaders.
Goal 1.
Become the recognized first choice of businesses to train/coach/develop their emerging leaders.
- Strategy 1. Market our leadership products more effectively.
- Tactic A: Establish 2023 baseline of impressions on digital platforms.
- Tactic B: Capture testimonials (written/video).
- Strategy 2. Expand leadership programs.
- Tactic A: Develop new leadership programs, like LEAD follow-up course.
- Strategy 3. Activate LEAD Alumni.
- Tactic A: More collaboration with Civic, LEAD Virginia, and Sorenson.
- Tactic B: Expand membership/offerings.
- Tactic C: Grow partnerships.
Strategic Outcome #2: ADVOCACY
Increase our value as a non-partisan business advocate to businesses of all sizes and sectors.
Goal 1.
Grow influence and awareness as the advocate for business growth and success.
- Strategy 1. Expand business educational offerings.
- Tactic A: Build and market multi-faceted small business educational series.
- Tactic B: Create and expand partnerships with organizations that can provide assistance to our members.
- Strategy 2. Broaden our membership.
- Tactic A: Market the value of a Chamber membership.
- Tactic B: Lead expansion of Peninsula entrepreneurship eco-system.
- Strategy 3. Increase Public Policy engagement.
- Tactic A: Develop a pro-business Public Policy platform and a plan to enact it.
- Tactic B: Host business roundtables focused on legislative priorities.
- Tactic C: Create opportunities for business owners to engage with public officials.
Strategic Outcome #3: COLLABORATION
Drive, inspire, and lead collaborative initiatives that impact economic growth and development.
Goal 1.
Strengthen leadership presence and engagement on relevant initiatives.
- Strategy 1. Influence organizations to recognize the added value and strength of the Peninsula business community.
- Tactic A: Ensure Peninsula representation in organizations and initiatives affecting economic growth and quality of life.
- Tactic B: Utilize Convenor role in the Regional Organizations Presidents' Council (ROPC) to drive regional branding.
- Strategy 2. Raise awareness of Peninsula economic growth assets.
- Tactic A: Drive Regional Chamber collaboration (Legislative agenda, joint Board Meetings)
- Tactic B: Drive more Leadership program collaboration (joint events between leadership programs, Alumni Organizations).